Course Description

This service-learning course is designed to expose communication students to the myriad public relations and marketing needs of local nonprofit, charitable and public-sector organizations. Students will spend the semester “matched” with a local agency in need. In addition, the course will include instruction in public relations skills, to impart students with knowledge they can impart in a real-world setting.

 

Course Purpose

This course is positioned between academics and application, and incorporates reflective service-learning. In the classroom, students will learn vital foundational competencies required for effective communications practice. With their partner organization, students will put those skills in practice, while at the same time learning organizational culture in the public sector. Students will also keep an online record of their semester’s service – providing material they can use to market themselves for professional positions.

 

The hoped-for goal is a robust learning experience which is designed to:

• Help students learn and practice vital communication competencies

• Provide an opportunity for students to work in a real-world setting

• Meet vital needs for a public-sector organization – whether a nonprofit, charity or public-sector entity

• Help develop self-presentation skills through the incorporation of ePortfolio in course work

• Understand the value of service-learning, both in aiding organizations and as an integrative learning opportunity

• Reflect on what they have learned and applied throughout the semester